Hybrid Measurement Preview: Enhanced TAM Insights – Part 4

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What to Expect When Adding Big Data to People Data?

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Enhanced Television Audience Measurement

Available as a separate dataset for now, Enhanced TAM data
will strengthen as the National sample increases over time.

Reach out to our Client Solutions team to learn more about this groundbreaking
and innovative product, including how you can get access to this new dataset.

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Glossary of Terms

To help with clarity and context around frequently used terms about Cross-Platform, Cross-Media audience measurement solutions, visit our Glossary of Terms.

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