Hybrid Measurement

Today, Numeris’ cross-media strategy focuses on national and large markets representing the majority of Canadian media consumption and advertising revenues. Leveraging existing measurement products and new and bigger data sets, Numeris will be exploring measurement solutions for medium and small markets through Hybrid Measurement solutions.

Hybrid measurement is designed by combining existing and new methods of data collection, and advanced data science methodologies such as fusion, calibration and virtual panels. This will allow for targeted, flexible, and extensible measurement of audiences, effectively balancing cost-effectiveness with client needs for these regions.

Stay tuned for more information on Hybrid Measurement for medium and small markets.

Glossary of Terms

To help with clarity and context around frequently used terms about Hybrid Measurement, visit our Glossary of Terms.

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