If Numeris has reached out to you, it’s because your household was randomly selected to support accurate and representative audience measurement in Canada.

Participation is simple. By continuing to use media as you normally would, your household helps ensure that audience data reflects real Canadian media behaviour.

Your participation plays an important role in supporting Canadian audience measurement.

By taking part, you help ensure that:

• Measurement reflects how Canadians actually use media

• Audience data represents a wide range of households, regions, and lifestyles

• The Canadian media industry can rely on stable, long‑term measurement it trusts

• Your participation supports accuracy and representation—and it is appreciated. 

Reliable media measurement depends on real participation from households across the country.

Through ongoing panel participation, Numeris is able to:

• Measure media use as it naturally occurs

• Maintain consistency and continuity in audience data

• Deliver measurement the industry relies on for planning and decision‑making

Because participation is passive and ongoing, measurement can reflect everyday media behaviour without disrupting daily life—supporting confident, responsible media measurement in Canada.