Audio Measurement
A new era of audio measurement in Canada.
Audio audiences are evolving, and so is the way they're measured.
As Canadians listen across broadcast radio, streaming platforms, connected devices and emerging audio experiences, Numeris is evolving its measurement approach to better reflect how audiences engage with audio today.
Through our Audio Strategy, we're building a more unified, stable and future-ready measurement ecosystem that combines trusted audience measurement with new data sources and innovative methodologies. The goal is simple: provide the industry with more representative audience insights, greater consistency across markets and a stronger foundation for the future of audio planning, buying and selling.
Our Audio Strategy
Numeris has developed a multi-phase Audio Strategy focused on modernizing measurement, increasing stability, improving comparability across markets and creating a more unified view of audio audiences.
Phase 1: Improve Stability
The first phase of our Audio Strategy focuses on delivering more stable audience measurement. By combining people-based listening behaviour with census-like streaming data, Numeris is reducing volatility and creating audience estimates that better reflect how Canadians listen today. This phase also includes the transition away from the Online Radio Diary (ORD) methodology to Radio Local+, our hybrid radio solution for local markets.
Phase 2: Unify Measurement
The second phase focuses on reducing the number of disparate sources of radio audience estimates. By bringing Numeris' local and metro measurement approaches closer together and aligning methodologies across markets, this phase will reduce fragmentation and make radio audiences easier to compare. The result is a more consistent view of listening and a stronger foundation for a unified radio measurement system.
Phase 3: National & Provincial Audio Reach
The final phase will build on this foundation to develop national and provincial radio reach estimates, creating a more comprehensive view of audio audiences and supporting broader planning and evaluation needs across the industry.
Our Audio Strategy
Numeris has developed a multi-phase Audio Strategy focused on modernizing measurement, increasing stability, improving comparability across markets and creating a more unified view of audio audiences.
Phase 1:
Improve Stability
The first phase of our Audio Strategy focuses on delivering more stable audience measurement. By combining people-based listening behaviour with census-like streaming data, Numeris is reducing volatility and creating audience estimates that better reflect how Canadians listen today. This phase also includes the transition away from the Online Radio Diary (ORD) methodology to Radio Local+, our hybrid radio solution for local markets.
Phase 2:
Unify Measurement
The second phase focuses on reducing the number of disparate sources of radio audience estimates. By bringing Numeris' local and metro measurement approaches closer together and aligning methodologies across markets, this phase will reduce fragmentation and make radio audiences easier to compare. The result is a more consistent view of listening and a stronger foundation for a unified radio measurement system.
Phase 3:
National & Provincial Audio Reach
The final phase will build on this foundation to develop national and provincial radio reach estimates, creating a more comprehensive view of audio audiences and supporting broader planning and evaluation needs across the industry.
Introducing Radio Local+
The First Step in Numeris' Audio Strategy
Radio Local+ marks a pivotal step forward in how audiences are measured across Canada and serves as the foundation for Numeris' broader Audio Strategy. Combining people-based listening behaviours with census-level streaming data from participating Canadian radio broadcasters, Radio Local+ provides a more stable, representative and modern view of radio consumption. It also introduces more frequent reporting, with four audience releases annually, providing timelier insights for the industry.
Understanding Radio Audiences
Trusted audience insights are at the heart of effective radio planning, buying, and selling. Our data and solutions help the industry understand who is listening, when they are listening and how audiences engage with radio across Canada. Whether you're analyzing audience trends, evaluating station performance or building more effective media plans, we help turn audience data into actionable insights.
Lens for Radio
Our modern, cloud-based, end-to-end solution that supports the full radio workflow, from planning and buying to selling and reporting, with intuitive tools and streamlined access to audience insights.
InstarRadio
A powerful and flexible radio analysis tool designed for advanced users, offering deep audience insights and the ability to customize reach, frequency, and target definitions for precise planning and evaluation.
Understanding the Competitive Radio Advertising Landscape
Knowing who is listening is important. Knowing who is advertising, where they are advertising and how often they are advertising provides an additional layer of competitive insight. Our radio advertising intelligence solution helps organizations track campaign activity, monitor market trends and better understand the competitive landscape.
Radtracker
Track when and where radio commercials air across Canadian radio stations. Monitor advertising activity by advertiser, brand, category or station to gain valuable insight into market activity and radio advertising trends.