Glossary of Terms

Advertisers | Annonceurs

Companies that pay for a product, event, or service to be advertised in a medium.

Ad Viewability | Visibilité publicitaire (Viewability)

An advertising metric threshold applied to an ad impression in order to indicate if it was actually displayed to its audience.

Addressable TV | Télé adressée

Through the application of data from advertisers, third parties and/or TV providers, addressable TV enables advertisers to access more specific audiences beyond traditional age and gender. Segmentation can occur at geographic, demographic, behavioral and (in some cases) first- and third-party data-matched household levels, through cable, satellite, and Internet Protocol Television (IPTV) delivery systems.

Agencies | Agences

Businesses dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for clients, generally independent from the client.

Ad-Supported Video on Demand (AVOD) | Vidéo sur demande avec publicité (AVOD)

Refers to a streaming video service that typically gives customers free access to video content but they are exposed to advertisements.

Advanced TV | Advanced TV

Umbrella term that refers to television content that has evolved beyond traditional, linear TV delivery models. Includes OTT, Connected TV, VOD, Addressable TV.

Ad Measurement | Mesure des publicités

The process of measuring the delivery or audience of an ad campaign or an ad. Can be done using different technologies, metrics, and variables.

Audio Ad | Publicité audio

Ads that are delivered before, during or after audio content (digital or linear).

Audio Measurement | Mesure Audio

Specifically for Numeris, refers to the audio audience database collected through the use of a National single source panel, collecting online audio and radio consumption.

Audio Streaming | Streaming audio

A type of media streaming in which the data from an audio file is continuously delivered to a user via the Internet. It allows audio content to be listened to online without being downloaded onto a computer or device.

Automatic Content Recognition (ACR) | Reconnaissance automatique de contenu (RAC)

Technology within certain smart TV’s which identifies what content is being shown.

Average Minute Audience (AMA) | Auditoire moyen minute (AMM)

The estimated average number of people who viewed/listen during an average minute within a specified time period, usually expressed in thousands. AMA is also called DUPLICATED AUDIENCE. This is because AMA is determined by adding the total number of viewers in each minute and dividing by the number of minutes in the time period. If a person viewed/listened for more than one minute, they are counted more than once.

Behavioural Targeting | Ciblage comportemental

The targeting of audiences based on their historical consumption of, or interaction with, content and advertising.

Branded Content | Contenu de marque

A content creation tactic, typically produced through a sponsored or paid partnership between the brand and the media, that encourages audiences to engage with the brand based on its entertainment, information, and/or educational value.

Broadcasters | Diffuseurs

An organization that transmits a program or information by radio or television.

Broadcaster Video on Demand (BVOD) | Vidéo sur demande de diffuseurs (BVOD)

The content and programming made available on-demand by TV Broadcasters.

Broadcast Distribution Undertaking (BDU) | Entreprise de distribution et de diffusion (BDU)

Legal term referring to Canadian multichannel television services, including cable television systems, satellite providers and various other wireline IPTV providers.

Cable Video on Demand (BDU VOD) | Vidéo sur demande par câble (BDU VSD)

Video on demand offered by BDUs. Content can be free or pay-per- view (Example in Canada: Bell TV Fibe, Illico, Rogers on demand, Shaw on demand, Cogeco on demand).

Calibration | Calibration (ou étalonnage)

The use of census data to adjust sample-based measurements to better reflect known population consumption. Numeris uses STB data to calibrate TAM PPM data (see ETAM) and digital census data to calibrate online panel data.

Census Data | Données census

With respect to audience measurement, this is consumption data that encompasses a very large proportion of, or the entire, population. Examples include set-top-box data return-path data, and streaming player tag data.

Central Market (CM) | Marché central (MC)

A Numeris defined geographic area for reporting purposes. Typically, this is a Census Metropolitan Area or Census Agglomeration as defined by Statistics Canada. Central Markets are mostly used to define the principal coverage area in radio. In TV, it is the hub of an Extended Market and typically is the place where the TV station physically is located.

Claimed Usage & Claimed Viewing Survey | Questionnaire en ligne de Numeris

A questionnaire provided to Numeris online panelists that collects viewing and device information about each household member’s online and linear video consumption habits.

Clip Length | Durée du clip

The overall duration of a piece of online content, whether or not the full piece of content was consumed.

Commercial Rating | Auditoire pause

Refers to the average rating of commercials within a program or the average rating of one commercial break. May also refer to the average rating of one specific commercial. May or may not include DVR playback.

Connected TV (CTV) | Télévision connectée (CTV)

A TV that is connected to the Internet via an internal device (i.e. Smart TV) or an external device (i.e. Apple TV, Roku or gaming console). Content is delivered to the TV screen through the Internet.

Contextual Targeting | Ciblage contextuel

Allows advertisers to display relevant ads based on the content in which they are placed rather than using audience data. Contextual Targeting can include:
• Genre Targeting – Target by genres such as action, comedy etc.
• Program Targeting – Target by individual show or movie

Cross-Device | Multi-appareils

Refers to consumption via different devices – i.e. desktop/laptop computers, smartphones, tablets, TV, and other Internet-connected devices such as game consoles and smart speakers.

Cross-Media | Multimédia

Refers to consumption via different media – i.e., TV, radio, newspaper, outdoor, cinema.

Cross-Media Measurement | Mesure Multimédia

Specifically for Numeris, refers to the audio and video audience database collected through the use of a National single source panel, collecting online audio/video consumption and radio/TV consumption.

Cross-Platform | Multiplateforme

Refers to consumption via different digital platforms (browsers, iOS (mobile), Apple TV, Android (mobile), Android TV, Roku, etc.) and linear TV/Radio.

Currency | Monnaie d’échange

The medium of exchange (audience, rating, impressions, etc.) used to buy and sell media.

Daypart | Blocs horaire

Divisions of the broadcast day into general time periods (i.e. 6am-10am, 4pm-6pm). In television: day, early fringe, weekend and prime. In radio: breakfast, day, drive and evening. Also known as a Time Block or Time Period.

Demographic Targeting | Ciblage démographique

Targeting viewers/listeners based on their age, sex or other demographics.

Device | Appareil

The physical consumer device used to view or listen to content. Example device types include: PC, smartphone, game console, TV, tablet, smart speaker.

Device Targeting | Ciblage par appareils

Targeting content or ad to consumers based on the device type they are using to view or listen.

Digital Video | Vidéo numérique

Video delivered online via the Internet.

Direct Buying | Achat direct

Advertisers and agencies can reach out to a platform sales representative who will put together a comprehensive proposal based on specific campaign objectives.

Display Banners | Bannières publicitaires

Standard digital ad banners that appear on screen when a user streams from a platform’s website on their mobile, tablet or desktop/laptop.

Dynamic Ad Insertion (DAI) | Insertion publicitaire dynamique (DAI)

Rather than just serving the same ad to all consumers/platforms, DAI leverages audience insights to present distinct ads to targeted groups or individual viewers/listeners. Also refers to a technology that allows swapping out an ad in the live television/radio stream rather than just serving the same ad to all viewers/listeners.

Enhanced Television Audience Measurement (ETAM) | Mesure améliorée de l’auditoire Télévision (ETAM)

A Numeris product that enhances its pre-existing television audience measurement (TAM) service with Return Path Data (RPD) from BDUs’ set top boxes (i.e. calibration), resulting in more precise audience estimates.

Extended Market (EM) | Marché étendu (ME)

A Numeris defined geographic region that includes a Central Market plus a geography outside the Central Market. This is used for Television measurement.

Free Ad Supported TV (FAST) | Free Ad Supported TV (FAST)

Refers to Connected TV (CTV) video platforms that are typically free to watch, are advertising-supported, and provide linear channels and on-demand programming together. Examples include Pluto TV, Samsung TV Plus, The Roku Channel

Frequency | Fréquence

Average number of times an individual saw/heard an ad or campaign or a unique user, home or audience generated an impression.

FocalMeter | FocalMeter (FM)

The FocalMeter is a device that records digital media consumption of video or audio content (tagged or from an Inclusion List) for every device and every household member participating in an online panel. It is connected to the household’s ISP router via an Ethernet port. The FocalMeter is sometimes abbreviated as FM.

Fusion | Fusion

A combination of data sets using statistical modelling and similarities between the data (i.e., fusion hooks). Used by Numeris for VAM to combine online panel data with PPM panel data.

Geographic Targeting | Ciblage géographique

Targeting based on a viewer’s location: Province, City, Postal Code.

Gross Rating Point (GRP) | Point d’écoute brut (PEB)

Percentage of total exposures of a target market of a total population to an ad campaign. Also referred to as “rating”.

Hybrid Video on Demand (HVOD) | Vidéo hybride sur demande (HVOD)

Refers to a video streaming service that offers both Ad Supported and No Advertiser based content options.

Impression | Impression

The estimated number of potential exposures to an advertisement or total number of served ads to a target audience.

Inclusion List | Liste d’inclusion

List of digital properties/platforms that are captured and measured by the FocalMeter (i.e. Online panel). Other home network activity is ignored.

Internet Protocol Television (IPTV) | Télévision sur protocole Internet (IPTV)

The delivery of premium video/TV content over the Internet rather than through traditional, terrestrial, satellite or cable television formats. It offers the ability to stream live or on-demand content via a connected device.

Linear TV | Télévision linéaire

Real-time television service that broadcasts scheduled programs, conventionally over the air or through satellite/cable. Linear TV follows a schedule, viewers watch shows and movies at a particular time, on a particular channel (live content is streamed in real time as the event happens).

Live Streaming | Streaming en direct

Simultaneous broadcast via linear and digital. Applies to both TV and radio.

Long Form Video | Vidéo de longue durée

A descriptive term for a type of video content that has a content arc with a beginning, middle, and end which in its entirety typically lasts longer than 10 minutes. If the content is ad supported, it typically contains breaks.

Marketing Mix Modelling (MMM) | Modélisation du marketing mix (MMM)

Statistical analysis technique that allows marketers to measure the impact of various marketing activities.

Non-Linear TV | Télévision non-linéaire


On Demand Measurement (ODM) | Mesure de la vidéo sur demande (ODM)

A Numeris service that measures Cable Video-on-demand (BDU VOD) for opted-in BDUs.

Online Panel | Panel en ligne

For video/audio measurement, Numeris operates a panel of households, whose members agree to install a FocalMeter that collects specific online viewing/listening for any digital devices used to view/listen to content in the home.

Over the Top (OTT) | Over the Top (OTT)

Delivery of traditional TV content over the Internet. By extension, all platforms that connect a television screen to the Internet are “OTT Devices”. Delivery may be commercial or non-commercial services (example of commercial services in Canada: Roku and Xbox; example of non-commercial in Canada: PlayStation, Chromecast).

Panel | Panel

A group of recruited respondents who have agreed to have Numeris measure their media consumption over a period of time.

Platform | Plateforme

Refers to the “delivery vehicle” of video/audio content: digital (browsers, iOS (mobile), Apple TV, Android (mobile), Android TV, Roku, etc.) or linear TV/Radio.

Play Back (catch-up) | Relecture (écoute en différé)

Viewing that is done to PVR’d programs – therefore not at the actual airing time (live) but at later dates/times.

Portable People Meter (PPM) | Portable People Meter (PPM)

A measuring device used to record the on-off and channel tuning condition of a TV set or radio. At Numeris it refers to the PPM (Portable People Meter) technology and is used for TV, radio and certain non-linear online streaming video and audio measurements.

PPM Encoder | Encodeur PPM

A device that is wired into the TV or Radio broadcaster’s audio stream to inject the CBET codes into the signal. The CBET codes are what the PPM “hears” and records as viewing/listening.

Programmatic Buying | Achat programmatique

Programmatic advertising is the use of automated technology for media buying, as opposed to traditional methods (often manual). Programmatic media buying utilizes data insights and algorithms to serve ads to the right user at the right time, and at the right price. It also facilitate real-time buying optimization.

Program Rating | Auditoire émission

Refers to the average rating of a program, including all commercial breaks. May or may not include PVR playback.

Publishers | Éditeurs

A business entity which publishes content (display, audio and/or video) online.

Pure Play | Pure Play

Refers to Digital Pure Play – A company that operates exclusively online. In the context of media, the “Digital” is sometimes omitted, and the term refers to companies such as Netflix, YouTube, Spotify, etc.

Personal Video Recorder (PVR) | Enregistreur numérique personnel (ENP)

An interactive TV recording device used to record, save, and play back television programs.

Radio Audience Measurement (RAM) | Mesure de l’auditoire Radio (RAM)

The measurement of audiences who are listening to radio. For Numeris, RAM refers to the measurement of over-the-air (OTA) Radio (including live streams).

Reach | Portée

Number of different persons who were exposed to content or an ad. Can be subject to viewability criteria.

Reception Type | Mode de réception

Mode by which Broadcast TV is delivered to households.  Numeris classifies households on the TV panel into one of five different television reception types – Digital Cable, Satellite, Internet, Off-Air or Analogue.

Respondent | Répondant

An individual who participates in a meter panel or in a diary survey.

Retargeting | Reciblage

A form of online advertising that allows tracking and targeting users after they visited a site.

Return Path Data (RPD) | Données par voie de retour (RPD)

Data describing audience consumption that is returned back to the BDU. Many set-top-boxes have this capability. Online video player tagging is also a form of RPD.

Server-Side Ad Insertion (SSAI) | Insertion de publicités côté serveur (SSAI)

Technology that combines ads within a video stream before the stream loads on a user’s device.

Set Top Box (STB) | Boîtier numérique (STB)

An electronic device that connects to a TV set and allows it to deliver cable TV and IPTV services.

Short Form Video | Vidéo de format court

A descriptive term for a type of video content with a duration of less than 10 minutes. Clips taken from longer programs/content (i.e. news, sports, etc.) make up a significant proportion of short form video content.

Single Source Panel (SS) | Panel de source unique (SS)

One unique panel which brings together media exposure, purchasing data or any other marketing influence factors, making the reporting of the data straightforward and transparent, with no need for complex “fusion models” that often appear as black boxes for customers. For Numeris purposes, this is one panel that measures all video/audio viewing (online and linear) by having each participating household use both a PPM and FocalMeter at the same time.

Smart Speaker | Haut-parleur intelligent

An internet-enabled speaker that is controlled by spoken commands and is capable of streaming audio content, relaying information, and communicating with other devices.

Smart TV | Télévision intelligente

An Internet-enabled TV that allows to access, manage, and view online and network-based media content without the need to connect to an additional box.

Station ID | ID de station

The station code of each linear television and radio channel that content is broadcast on.

Streaming | Streaming

A method of transmitting or receiving data (especially video and audio) over the Internet.

Streaming Video Services | Service de streaming vidéo

Service that delivers digital video.

Subscription Video on Demand (SVOD) | Vidéo sur demande par abonnement (SVOD)

Refers to a streaming video service that gives users unlimited access to a wide range of programs for a monthly flat rate. The users have full control over the subscription and can decide when to start the program. They can also pause, fast forward, rewind and stop the show as preferred.

Sum of Weights (SOW) | Somme des poids (SOW)

Every individual respondent carries a total weight, based on the combined weights of variables sex/age, geography and telephone type in Radio, and sex/age, geography, household size, reception type and telephony in TV. The sum of weights would match the Universe Estimates for the sample-defined weighting categories but would not match custom-defined subcategories. Therefore, the sum of weights of all daily in-tab respondents will equal their respective universe population.

Tabulated Sample (In-Tab Sample) | Échantillon tabulé

The number of usable meter panel/diary respondents for projecting all reported estimates, for a specified demographic, day/period and geographical area.

Tagged Content | Contenu encodé

For Video Measurement, tags are placed on online video content in order to be measured based on channel, program, etc. These tags provide metadata that indicate which video was played, at what time, and for how long. Among other things, these tags also provide detailed information about a video’s content like episode # and season, ensuring it could be link to a specific TV show and Broadcaster.

Television (TV) | Télévision (TV)

Real-time (linear) television service that broadcasts scheduled programming, over the air or through satellite/cable. All conventional and specialty television services count as linear TV. This includes playback viewing when viewers record linear television and watch it later. Can also refer to a large screen device used to consume content.

Television Audience Measurement (TAM) | Mesure d’auditoire Télévision (TAM)

The measurement of audiences who are viewing television content. For Numeris, TAM refers to the measurement of live linear television (including live streams) and catch-up viewing of television broadcast programs.

Transactional Video on Demand (TVOD) | Vidéo sur demande payante (TVOD)

A business model where consumers pay for content on a per-title basis.

Tuned Sample | Échantillon à l’écoute

The number of respondents tuned into a specific daypart or program on a station in a given day in a defined geography.

Unduplicated (Deduplication) | Non-dupliqué

A person is counted only once regardless of how many different platforms or devices they used to watch specific video content or listen to specific audio content. For example, if someone started watching a program on their iPhone while riding the bus, and then switched over to their TV once they got home, they would only be counted as viewing that program once.

Universe Estimate (UE) | Estimation de population (EP)

The estimated number of persons in a particular weighting category and geography. These are set at the beginning of every broadcast year for several individual and household characteristics that influence media usage.

Video Audience Measurement (VAM) | Mesure d’auditoire vidéo (VAM)

Specifically for Numeris, refers to the video audience database resulting of the fusion of the Online and TAM PPM Panel for Ontario and French Quebec.

Video Ads | Publicité vidéo

Ads that are delivered before, during, or after video content (digital or linear).

Video Measurement | Mesure vidéo

Specifically for Numeris, refers to the video audience database collected through the use of a National single source panel, collecting online video consumption and linear television consumption.

Viewability | Viewability

See Ad Viewability

Viewing Attribution | Attribution de l’écoute

The allocation of viewing measured at the device level to individual users of that device. In the case of multi-user devices, or devices used for simultaneous viewing, attribution is modelled using a claimed usage survey data and statistical models.

Video Streaming | Vidéo en streaming

A type of media streaming in which the data from a video file is continuously delivered via the Internet to a user. It allows a video to be viewed online without being downloaded onto a computer or device.

Video On Demand (VOD) | Vidéo sur demande (VSD)

Refers to a video streaming service where people can select and view video content when they choose, rather than having to watch scheduled broadcasts. VOD systems typically stream through set-top boxes, computers, tablets and smart phones. See AVOD, BDU VOD, BVOD, SVOD and TVOD for different types of VOD services.

Weights | Poids

In sample-based measurement, weights are what respondent consumption data are multiplied by to achieve estimates of the total population’s consumption. Weights take into account the degree of alignment of various factors (variables) between respondents and Universe Estimates.