Privacy Policy and
Research Standards

Numeris provides audience data and insights on media consumption in Canada to the media industry. We randomly recruit Respondents across Canada to share their viewing and listening habits with us. We collect contact information to communicate with Respondents and send them measurement equipment. We do not sell this information. We gather demographic, viewing, and listening data through various means, including automated collection through measurement equipment. We process this data so that it can be used to generate insights from which Respondents cannot be identified.

When you participate as a Respondent in a survey or as part of our ongoing meter panel, Numeris takes measures to protect the confidentiality of the information you provide when you interact with Numeris, whether in person, by telephone, mail, or electronically.

Participation as a Respondent is completely voluntary, and you may withdraw your participation at any time. You can request access to and correction of your information, as well as request that your information be deleted from our systems, subject to certain restrictions.

For information about participating a as Respondent, visit Our Contributors. To learn more about our practices, read the full Policy.

Information Your Provide to Us

During our recruitment process, we gather the following information about you and your household by phone or through an online questionnaire:

• Contact information, such as name, home address, phone number, and email address.
• Basic demographic information, such as home language, age and gender of each household member.
• Details on how your household accesses audio and video content (for meter panel recruitment), such as information about your devices that can play video or audio (for example, number of TVs, computers, tablets, cellphones) and basic information about how your household accesses TV content and connects to the Internet (for example, TV and internet service providers).

As a Respondent, we request additional information about you and your household through questionnaires:

• Additional demographic information, such as marital status, education, and employment status.
• Responses to certain behavioral and preference questions, that is, shopping behaviour.
• Television and online viewing habits or listening habits, such as time spent on the Internet or time spent listening to the radio.

We collect your login credentials when you login to our online questionnaires.

Information Automatically Collected Through Our Meter Devices

If you are a Respondent on a meter panel, the following data is automatically collected through the PersonalMeter and/or the FocalMeter. For information about our meter panels and the meter devices used, please visit Radio and TV Meter Panel, Online Media Panel, and Multimedia Panel.

• TV viewing and radio listening: Through the PersonalMeter, we will measure your TV viewing and radio listening, including station, program, season, episode, airdate, and time of broadcast.
• Online viewing of video content: Through the FocalMeter, we will collect data on your household’s online consumption of video content from selected video platforms, including Canadian TV broadcasters’ websites and apps, and streaming websites and apps like Netflix. For TV content, data collected includes device and platform used to access the video content, program information (program, season, episode, initial TV airdate, and time of broadcast) and broadcaster information. For streaming websites and apps like Netflix, data collected includes device and platform used to access the video content, and how long content was viewed (not what was viewed).
• Device Information: The FocalMeter collects model, name, operating system, device ID, MAC address, and IP address of devices detected on the home network.

Please note that the FocalMeter will not: monitor your Internet usage, other than video consumption from sites identified on the Inclusion List; access any files or content on your devices; nor log or record keystrokes, logins or password information.

Other Information We Collect

• Call Recordings: Telephone calls may be recorded for quality and training purposes.
• Email tracking: We may use pixels in our email communications to track if you open, read, or click links. This helps us measure the effectiveness of our email communications.

We use your information for our data analysis purposes as follows:

• We measure TV and radio audiences through the PersonalMeter and measure online video and audio consumption through the devices connected to your household network via the FocalMeter.
• We combine information about you and your household with that of other panelists to generate ratings and reports, including analyses, statistics and conclusions about panelists’ preferences, interests and behaviours (collectively, “Insights”). Insights are only generated about groups of people, not individuals or individual households. Insights are made available to third party subscribers, including broadcasters, advertising agencies and advertisers, who may use the Insights for their own business purposes, such as to build and execute advertising campaigns, to conduct data analytics, to make programming choices, and to market and sell advertising slots.
• We may de-identify your data for use in data clean rooms offered by third party service providers to collaborate with our subscribers, including broadcasters and advertisers. Data clean rooms provide a secure environment where collaborating parties can extract insights from their combined data while preserving privacy, without any party accessing the others’ data.
• We use your contact information for purposes of:
  • connecting with you with respect to your participation and answering your questions and concerns;
  • sending you equipment, such as the PersonalMeter and/or FocalMeter; and processing rewards.

Third Parties

We share your information with our third-party service providers for the purposes listed above as follows:

• We provide our software-provider partners with demographic, viewing, and listening data from which people cannot be identified. Our partners include the data in their software solutions through which our subscribers and licensees access Insights and generate their own Insights and analyses.
• We communicate your contact information to third-party services, including:
  • mailing, courier and printing services for the purpose of sending you our mailings and equipment; and
  • panel operations support services for purposes such as rewards management and delivery, and household call management.
• We employ third parties that provide services such as data hosting, data processing, and system maintenance.
• We provide device IDs to Comscore, Inc. to obtain data on online video consumption associated with these identifiers.
• Our service providers may change from time to time. We can provide a list of third-party service providers upon request.
• All of our third-party service providers are obliged by contract to protect your data and may use it only for the purpose of providing services to Numeris and not otherwise.

Our Employees

Your information will be accessible to our employees who require access to perform their specific duties and responsibilities. This includes call center staff responsible for inviting individuals to participate in our surveys or panels, employees managing and supporting our panels, and authorized IT employees.

No Sale of Your Personally Identifiable Information

Your personally identifiable information will never be sold to anyone.

Your personal information will be processed and stored in Canada on Numeris’ servers and those of its cloud storage service provider.

Numeris will retain your personal information only for so long as required to fulfil the needs for which it was collected, unless a longer retention period is required by law. Numeris will securely destroy your personally identifiable information in accordance with our records retention policy. However, we will retain aggregated data and statistics for longer periods.

We are committed to protecting the privacy and security of your personal information. We have implemented technical and administrative measures to protect the data under our control, including firewalls, encryption, malware protection, intrusion detection, limiting access to data within Numeris to authorized employees who are trained in privacy practices, restricting these employees’ access based on their business-related needs for the information, and maintaining and monitoring a log of data access to prevent security breaches.

However, no security measure or modality of data transmission over the internet is 100% secure. Although we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. A breach of security safeguards could potentially result in the disclosure of your personal information. In the event of a data breach, we would act promptly to investigate and mitigate any potential harm and inform you where there is a real risk of significant harm, or as otherwise required by law.

Subject to contractual and legal limitations, you have the right to:

• request access to and/or correction/rectification of your personal information;
• withdraw your consent to our continued use of your personal information; or
• request the deletion of your information.

You may contact our Privacy Officer, Kate Leslie, by email at privacy.officer@numeris.ca or by mail to 1500 Don Mills Rd., Suite 102, Toronto, Ontario M3B 3K4, if you wish to exercise any of these rights or if you have any questions or complaints about our processing of your information.

You may discontinue participating in a meter panel at any time by contacting your Panel Administration Team:

Numeris Panel Administration Office - Western Region
T: 1-866-730-7960
E: meterpanelwest@numeris.ca

Numeris Panel Administration Office - Eastern Region
T: 1-866-548-8991
E: meterpaneleast@numeris.ca

Or by mail to: Panel Administration, 800 René-Lévesque Boulevard West, Suite 840, Montreal, QC, H3B 1X9.

As a market research agency in Canada, we are exempt from the Canadian Radio-Television and Telecommunications Commission (CRTC) National Do Not Call list. Details regarding this exemption are available on the National Do Not Call List website here: www.lnnte-dncl.gc.ca/en/Consumer/Who-Can-Still-Call-You. Despite this exemption, Numeris maintains its own internal Do Not Call list and quickly responds to requests from individuals who do not wish to be contacted by our organization.

We collect information from across Canada including Quebec. If you reside in Quebec, please note that your personal information could be communicated outside Quebec, but at all times will remain in Canada.

Information You Provide to Us Voluntarily

When you fill out a form on the Site, such as a contact form or subscription to Numeris communications, we collect the information you provide, including your name, email address, phone number, etc. This information is used to respond to your inquiries or send you our communications and is not shared with any third party. You can unsubscribe from Numeris communications by clicking the Unsubscribe link at the bottom of our emails.

We also collect your login credentials to provide you with access to specific content for Numeris clients.

Information We Automatically Collect

When you visit the Site, we automatically collect information about your visit. This includes the IP address of the device you used, browser details (such as type, version, and your underlying operating system), data stored in cookies (as described in the Cookies and Similar Technologies section below), date and time of your visit, and possibly the web page you visited immediately prior to visiting the Site. Your IP address is automatically identified and logged in our server log files whenever you visit the Site, along with the date and time of your visit and the specific page viewed.

We use IP addresses for purposes such as calculating Site usage levels, helping diagnose server problems, and administering the Site.

Cookies are small text files that are stored on your computer or mobile device when you visit a website. We use cookies and similar technologies (referred to as “cookies” in this section) to enhance your browsing experience and ensure the efficient operation of our site. We employ both session and persistent cookies. Session cookies are temporary and will be automatically deleted from your device once you close your browser. Persistent cookies have a defined expiration date and will remain on your device until that date or until you manually delete them.

We use cookies for the following purposes. We do not use cookies for targeting or advertising purposes.

• Functionality: To improve your experience when using the Site. For example, to remember you while you navigate through different pages on our Site, to remember your language, and to remember that you have accepted our use of cookies (cookie banner).
• Security: To enable security features, such as protecting against malicious spam attacks.
• Performance and Analytics: We use Google Analytics to help us analyze how visitors use the Site. Among other things, Google Analytics collects information about the number of visitors to the Site, the webpage that referred visitors to the Site, and the pages that visitors view within the Site. To opt out of being tracked by Google Analytics across all websites, visit: tools.google.com/dlpage/gaoptout.

If you prefer not to have information collected through cookies, most browsers offer a simple procedure to decline their use. Please note that some features of the Site may not function correctly if cookies are declined. For more information on cookies, please visit www.allaboutcookies.org.

We may also use pixels in our email communications to track if you open, read, or click links. This helps us measure the effectiveness of our email communications. To unsubscribe from Numeris communications, click the Unsubscribe link at the bottom of our emails.

Third Parties

We use third-party tools to communicate with users of the Site and subscribers to our communications. We can provide a list of third-party services we use on the Site upon request.

Our Employees

Your information will be accessible to our employees who have a need to access or use such information in order to perform their duties and responsibilities, such as answering your questions or requests.

No Sale of Your Personally Identifiable Information

Your personally identifiable information will never be sold to anyone.

Numeris will retain your personal information only for so long as required to fulfil the needs for which it was collected, unless a longer retention period is required by law. Numeris will securely destroy your personally identifiable information in accordance with our records retention policy. However, we will retain aggregated data and statistics for longer periods.

We are committed to protecting the privacy and security of your personal information. We have implemented technical and administrative measures to protect the data under our control, including firewalls, encryption, malware protection, intrusion detection, limiting access to data within Numeris to authorized employees who are trained in privacy practices, restricting these employees’ access based on their business-related needs for the information, and maintaining and monitoring a log of data access to prevent security breaches.

However, no security measure or modality of data transmission over the internet is 100% secure. Although we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. A breach of security safeguards could potentially result in the disclosure of your personal information. In the event of a data breach, we would act promptly to investigate and mitigate any potential harm and inform you where there is a real risk of significant harm, or as otherwise required by law.

You have the right to request the following with respect to the personal information you provide to us:

• request access to and/or correction/rectification of your personal information;
• withdraw your consent to our continued use of your personal information; or
• request the deletion of your information.

To request access to, correction/rectification or deletion of your information, please contact us at numeris.questions@numeris.ca. To unsubscribe from Numeris communications, please click the Unsubscribe link at the bottom of our emails.

If you have any questions or complaints about our collection, use, communication or sharing of your personal information, please contact our Privacy Officer, Kate Leslie, by email at privacy.officer@numeris.ca or by mail to 1500 Don Mills Rd., Suite 102, Toronto, Ontario M3B 3K4.

The Site contains links to third-party websites. These companies may collect information about you when you interact with their content or services. We are not responsible for the practices of these companies. Please consult their privacy policies to learn about their practices.

If you reside in Quebec, please note that your personal information could be communicated outside Quebec, including outside Canada.