Numeris researches how many people are watching television programs across Canada. This research allows us to create what are often called ratings. Broadcasters use these ratings to make decisions about what programs to put on the air.
These days, there are many ways to watch TV shows. We can watch them on TV sets using cable or streaming services. And now, we can also watch them using gaming consoles, DVRs, PVRs, or on our laptops, computers, tablets, smartphones, and other digital devices. We can also choose to watch shows while they are being broadcast, or at another time that is more convenient.
Numeris has been measuring how people watch TV for many years using our TV meter panels and diary surveys. But, when people change how they watch TV, we have to enhance how we measure TV watching! This new service will measure audiences for television programs that are watched online. To do this we have recruited households across Canada who have agreed to participate in our Online TV panel.
HOW DOES IT WORK?
Online TV panel member homes install a special device called the FocalMeter which detects when certain TV programs are watched on the Internet through different digital devices. The FocalMeter is a small box that only measures a specific set of websites. These websites include Canadian TV broadcasters and a few streaming websites like Netflix. The FocalMeter doesn’t measure any other websites that panel members may visit.
The FocalMeter sends viewing information to Numeris every day. When we get this information, we combine it with the information from other panel member households to produce the ratings.
If you have any questions, please check out our FAQs below.
What is Numeris's Online TV Panel?
What is required to participate?
How does the monitoring device exclude web traffic other than that going to/from the select few sites that Numeris is interested in?
Is all web traffic data collected and then selectively deleted or is only the relevant traffic information gathered in the first place?
Do I need to push any buttons on my FocalMeter or do anything special?
Will someone need to visit my home to hook up the equipment?
How long does installation take?
Will the FocalMeter interfere with my Internet service or other networked devices?
How did you get my name and telephone number?
How will my Panel Administrator contact me?
Why was my household chosen?
Does watching more Internet video increase my compensation?
Once I've joined, how long must I stay on the panel?
What should I tell people that ask about my FocalMeter?
What if we take a vacation?
Should I contact you if a family member moves out or somebody new moves in?
A member of your Regional Panel Administration Team will keep in touch with you by telephone, email or text – whichever you prefer!
If you have any questions during or after the set-up process, please give us a call or send us an email. Also, please reach out if you’re going on holiday, if you’re having equipment issues, or if the make-up of your household has changed in any way.
Have a question?
If you are not currently part of our Online TV meter panel and could not find the answer you were looking for in our FAQs, please send us your question below.