National VAM is here!
Access the future of Video analytics today.
Measuring and reporting over 95% of video platforms currently available in Canada, National VAM data is unrivaled in identifying video trends and insights.
In a world where video consumption patterns are ever-evolving, National VAM stands out, offering unrivaled insights and a groundbreaking approach. One database to provide you with linear and streaming audiences, across Canada, by platform, by device, all available using standardized metrics.
National VAM bridges the gap between linear TV and digital video, delivering comprehensive insights into video consumption that help provide a competitive edge in today’s fragmented media landscape.
- Report across the full range of devices, including TV, Connected/Smart TV, Mobile, Computers, and Tablets.
- Track varied consumption habits with N-tiles (e.g. terciles, quartiles, quintiles), helping you understand audiences better than ever.
- Isolate viewer behavior and consumption across the entire video universe.
- Utilize extensive demographic and qualitative questions to achieve enriched segmentation and targeting.
- Measure duplicated and unduplicated reach for any combination of channels and services, ensuring you capture every audience segment.
Source: Numeris National VAM, A18+, M-Su 2a-2a, 9/1/2025 - 9/28/2025, Share (%) AMA(000) of Total Video
Source: Numeris National VAM, A18+, M-Su 2a-2a, 9/1/2025 - 9/28/2025, AvHrsWk(Cap)
Want to dive deeper into viewer habits and behaviours?
What is National VAM?
Why National VAM?
What can you do with National VAM?
What is National VAM?
Why National VAM?
What can you do with National VAM?
What is National VAM?
Why National VAM?
What can you do with National VAM?
Ways to access National VAM Data:
VAM Insights tool for easy access and high-level information: A user-friendly and intuitive dashboard designed to analyze linear and streaming data across demographics, platforms, and devices. Available to all Numeris video subscribers.
Visit Numeris Client Site* → *Password Required
Software for detailed analysis to help you leverage the full potential of National VAM: Direct access to National VAM data in software solutions.
Contact Software Providers for Access →
Video Planner to analyze and plan unduplicated reach and frequency across the Canadian video landscape: A reach and frequency calculator solution comparing linear TV and video streaming data and leveraging Numeris’ National VAM data.
Contact NLogic to Access →
Informed Insights helping to go deeper into the National VAM data: We’ve been delving deep into the National VAM data, uncovering fascinating trends and insights. Dive into the latest discoveries, from social video media dynamics to the evolving landscape of Connected TV usage.
Visit Numeris Insights and Learning Centre →
Contact Client Strategy & Solutions to make sure you’re ready
for the future of cross-platform video analytics.