The process of measuring the delivery or audience of an ad campaign or an ad. Can be done using different technologies, metrics, and variables.

An advertising metric threshold applied to an ad impression in order to indicate if it was actually displayed to its audience.

Through the application of data from advertisers, third parties and/or TV providers, addressable TV enables advertisers to access more specific audiences beyond traditional age and gender. Segmentation can occur at geographic, demographic, behavioral and (in some cases) first- and third-party data-matched household levels, through cable, satellite, and Internet Protocol Television (IPTV) delivery systems.

Refers to a streaming video service that typically gives customers free access to video content but they are exposed to advertisements.

Umbrella term that refers to television content that has evolved beyond traditional, linear TV delivery models. Includes OTT, Connected TV, VOD, Addressable TV.

An individual, organization or brand that pays to promote products, services or messages, and whose campaign performance may be measured against audience data.

A company that provides advertising and marketing services on behalf of advertisers, including campaign strategy, creative development, media planning and buying, and performance measurement.

Attribution refers to the process of assessing the contribution of media and advertising exposures to consumer actions or business outcomes. It helps organizations understand the role different channels, campaigns, or touchpoints play in influencing results.

Ads that are delivered before, during or after audio content (digital or linear). 

Numeris’ measurement of audio audiences across radio and digital audio platforms, including broadcast and streamed listening.

A type of media streaming in which the data from an audio file is continuously delivered to a user via the Internet. It allows audio content to be listened to online without being downloaded onto a computer or device. 

Technology within certain smart TV’s which identifies what content is being shown.

The estimated average number of people who viewed/listen during an average minute within a specified time period, usually expressed in thousands. AMA is also called DUPLICATED AUDIENCE. This is because AMA is determined by adding the total number of viewers in each minute and dividing by the number of minutes in the time period. If a person viewed/listened for more than one minute, they are counted more than once.

The targeting of audiences based on their historical consumption of, or interaction with, content and advertising.

Extremely large datasets generated from digital platforms, connected devices, return-path data, or other census-scale sources that can be used to enhance audience measurement and analysis.

A content creation tactic, typically produced through a sponsored or paid partnership between the brand and the media, that encourages audiences to engage with the brand based on its entertainment, information, and/or educational value.

Legal term referring to Canadian multichannel television services, including cable television systems, satellite providers and various other wireline IPTV providers.

The content and programming made available on-demand by TV Broadcasters.

An organization that transmits a program or information by radio or television.

Video on demand offered by BDUs. Content can be free or pay-per-view (Example in Canada: Bell TV Fibe, Illico, Rogers on demand, Shaw on demand, Cogeco on demand).

The process of using large-scale census or return-path data to adjust panel-based measurements so they more accurately reflect population behaviour.

With respect to audience measurement, this is consumption data that encompasses a very large proportion of, or the entire, population. Examples include set-top-box data return-path data, and streaming player tag data.

A Numeris defined geographic area for reporting purposes. Typically, this is a Census Metropolitan Area or Census Agglomeration as defined by Statistics Canada. Central Markets are mostly used to define the principal coverage area in radio. In TV, it is the hub of an Extended Market and typically is the place where the TV station physically is located.

A questionnaire provided to Numeris online panelists that collects viewing and device information about each household member’s online and linear video consumption habits.

A secure data collaboration environment where approved parties can combine aggregated or anonymized data for analysis, measurement or planning without exposing personal information or raw data.

The overall duration of a piece of online content, whether or not the full piece of content was consumed.

The average audience delivered by commercial content within a program or commercial break. May also refer to the average audience delivered by one specific commercial and may or may not include PVR playback.

A television set or connected device that is connected to the Internet and used to stream video content on a television screen.

Allows advertisers to display relevant ads based on the content in which they are placed rather than using audience data. Contextual Targeting can include:

• Genre Targeting – Target by genres such as action, comedy etc.

• Program Targeting – Target by individual show or movie

Refers to consumption via different devices – i.e. desktop/laptop computers, smartphones, tablets, TV, and other Internet-connected devices such as game consoles and smart speakers.

Refers to consumption via different media – i.e., TV, radio, newspaper, outdoor, cinema.

Measurement that enables audience analysis across multiple media types, such as television, radio, digital video, digital audio, and other media platforms.

Refers to consumption via different digital platforms (browsers, iOS (mobile), Apple TV, Android (mobile), Android TV, Roku, etc.) and linear TV/Radio.

The medium of exchange (audience, rating, impressions, etc.) used to buy and sell media.

Divisions of the broadcast day into general time periods (i.e. 6am-10am, 4pm-6pm). In television: day, early fringe, weekend and prime. In radio: breakfast, day, drive and evening. Also known as a Time Block or Time Period.

Targeting viewers/listeners based on their age, sex or other demographics.

The physical consumer device used to view or listen to content. Example device types include: PC, smartphone, game console, TV, tablet, smart speaker.

Targeting content or ad to consumers based on the device type they are using to view or listen.

Video delivered online via the Internet.

Advertisers and agencies can reach out to a platform sales representative who will put together a comprehensive proposal based on specific campaign objectives.

Standard digital ad banners that appear on screen when a user streams from a platform’s website on their mobile, tablet or desktop/laptop.

Rather than just serving the same ad to all consumers/platforms, DAI leverages audience insights to present distinct ads to targeted groups or individual viewers/listeners. Also refers to a technology that allows swapping out an ad in the live television/radio stream rather than just serving the same ad to all viewers/listeners.

Numeris’ hybrid TV measurement solution that combines big data with trusted TAM panel data to produce more stable and precise TV audience estimates.

A Numeris defined geographic region that includes a Central Market plus a geography outside the Central Market. This is used for Television measurement.

Data collected directly by an organization from its audiences, customers, or users through owned channels and interactions.

The FocalMeter is a device that records digital media consumption of video or audio content (tagged or from an Inclusion List) for every device and every household member participating in an online panel. It is connected to the household’s ISP router via an Ethernet port. The FocalMeter is sometimes abbreviated as FM.

Refers to Connected TV (CTV) video platforms that are typically free to watch, are advertising-supported, and provide linear channels and on-demand programming together. Examples include Pluto TV, Samsung TV Plus, The Roku Channel .

Average number of times an individual saw/heard an ad or campaign or a unique user, home or audience generated an impression.

A combination of data sets using statistical modelling and similarities between the data (i.e., fusion hooks). Used by Numeris for VAM to combine online panel data with PPM panel data.

Targeting based on a viewer’s location: Province, City, Postal Code.

Percentage of total exposures of a target market of a total population to an ad campaign. Also referred to as “rating”.

Measurement methodology that brings together multiple sources of data or methodologies to deliver more accurate, granular, and representative insights across linear and digital media.

Refers to a video streaming service that offers both Ad Supported and No Advertiser based content options. 

The estimated number of potential exposures to an advertisement or total number of served ads to a target audience.

List of digital properties/platforms that are captured and measured by the FocalMeter (i.e. Online panel). Other home network activity is ignored.

The delivery of premium video/TV content over the Internet rather than through traditional, terrestrial, satellite or cable television formats. It offers the ability to stream live or on-demand content via a connected device.

Real-time television service that broadcasts scheduled programs, conventionally over the air or through satellite/cable. Linear TV follows a schedule, viewers watch shows and movies at a particular time, on a particular channel (live content is streamed in real time as the event happens).

Simultaneous broadcast via linear and digital. Applies to both TV and radio.

A descriptive term for a type of video content that has a content arc with a beginning, middle, and end which in its entirety typically lasts longer than 10 minutes. If the content is ad supported, it typically contains breaks.

Statistical analysis technique that allows marketers to measure the impact of various marketing activities.

Numeris’ video audience measurement  (VAM) solution, which provides a cross-platform view of video audiences across linear television and digital viewing across Canada.

See VOD

For video/audio measurement, Numeris operates a panel of households, whose members agree to install a FocalMeter that collects specific online viewing/listening for any digital devices used to view/listen to content in the home.

The measurable results of advertising activity, reflecting how exposure to a campaign influences consumer attitudes, behaviours, or business performance.

Media content delivered via the Internet without requiring traditional cable, satellite, or broadcast distribution. Common OTT services include streaming video and audio platforms.

A group of recruited respondents who have agreed to have Numeris measure their media consumption over a period of time.

An interactive TV recording device used to record, save, and play back television programs.

Refers to the “delivery vehicle” of video/audio content: digital (browsers, iOS (mobile), Apple TV, Android (mobile), Android TV, Roku, etc.) or linear TV/Radio.

Viewing that is done to PVR’d programs – therefore not at the actual airing time (live) but at later dates/times.

A measuring device used to record the on-off and channel tuning condition of a TV set or radio. At Numeris it refers to the PPM (Portable People Meter) technology and is used for TV, radio and certain non-linear online streaming video and audio measurements.

A device that is wired into the TV or Radio broadcaster’s audio stream to inject the CBET codes into the signal. The CBET codes are what the PPM “hears” and records as viewing/listening.

Refers to the average rating of a program, including all commercial breaks. May or may not include PVR playback.

Programmatic advertising is the use of automated technology for media buying, as opposed to traditional methods (often manual). Programmatic media buying utilizes data insights and algorithms to serve ads to the right user at the right time, and at the right price. It also facilitate real-time buying optimization.

A business entity which publishes content (display, audio and/or video) online.

Refers to Digital Pure Play – A company that operates exclusively online. In the context of media, the “Digital” is sometimes omitted, and the term refers to companies such as Netflix, YouTube, Spotify, etc.

The measurement of audiences who are listening to radio. For Numeris, RAM refers to the measurement of over-the-air (OTA) Radio (including live streams).

Numeris’ hybrid local radio measurement solution, which combines survey data, panel insights, streaming data, and advanced modelling to estimate total radio listening across both over-the-air and streaming platforms, producing more stable and representative audience estimates.

The number of unique individuals exposed to content, advertising, or media over a defined period. Can be subject to viewability criteria.

Mode by which Broadcast TV is delivered to households. Numeris classifies households on the TV panel into one of five different television reception types – Digital Cable, Satellite, Internet, Off-Air or Analogue.

An individual who participates in a meter panel or survey.

A form of online advertising that allows tracking and targeting users after they visited a site.

Data describing audience consumption that is returned back to the BDU. Many set-top-boxes have this capability. Online video player tagging is also a form of RPD.

Technology that combines ads within a video stream before the stream loads on a user’s device.

An electronic device that connects to a TV set and allows it to deliver cable TV and IPTV services.

A descriptive term for a type of video content with a duration of less than 10 minutes. Clips taken from longer programs/content (i.e. news, sports, etc.) make up a significant proportion of short form video content.

One unique panel which brings together media exposure, purchasing data or any other marketing influence factors, making the reporting of the data straightforward and transparent, with no need for complex “fusion models” that often appear as black boxes for customers. For Numeris purposes, this is one panel that measures all video/audio viewing (online and linear) by having each participating household use both a PPM and FocalMeter at the same time.

An internet-enabled speaker that is controlled by spoken commands and is capable of streaming audio content, relaying information, and communicating with other devices.

An Internet-enabled TV that allows to access, manage, and view online and network-based media content without the need to connect to an additional box.

The station code of each linear television and radio channel that content is broadcast on.

A method of transmitting or receiving data (especially video and audio) over the Internet.

Service that delivers digital video.

Refers to a streaming video service that gives users unlimited access to a wide range of programs for a monthly flat rate. The users have full control over the subscription and can decide when to start the program. They can also pause, fast forward, rewind and stop the show as preferred.

Every individual respondent carries a total weight, based on the combined weights of variables sex/age, geography and telephone type in Radio, and sex/age, geography, household size, reception type and telephony in TV. The sum of weights would match the Universe Estimates for the sample-defined weighting categories but would not match custom-defined subcategories. Therefore, the sum of weights of all daily in-tab respondents will equal their respective universe population.

The number of usable meter panel respondents for projecting all reported estimates, for a specified demographic, day/period and geographical area.

For Video Measurement, tags are placed on online video content in order to be measured based on channel, program, etc. These tags provide metadata that indicate which video was played, at what time, and for how long. Among other things, these tags also provide detailed information about a video’s content like episode # and season, ensuring it could be linked to a specific TV show and Broadcaster.

Real-time (linear) television service that broadcasts scheduled programming, over the air or through satellite/cable. All conventional and specialty television services count as linear TV. This includes playback viewing when viewers record linear television and watch it later. Can also refer to a large screen device used to consume content.

The measurement of audiences who are viewing television content. For Numeris, TAM refers to the measurement of live linear television (including live streams) and catch-up viewing of television broadcast programs.

Audience or consumer information collected by an organization that does not have a direct relationship with the individuals represented in the data. It can provide an independent source of information to support audience insights, targeting, planning, and measurement.

All audio consumption regardless of how, where, or when it is accessed, encompassing broadcast radio, streaming audio, podcasts, on-demand audio, and digital audio environments.

All video consumption regardless of how, where, or when it is viewed, encompassing linear television, streaming, on-demand, and digital video environments.

A business model where consumers pay for content on a per-title basis.

The number of respondents tuned into a specific daypart or program on a station in a given day in a defined geography.

A person is counted only once regardless of how many different platforms or devices they used to watch specific video content or listen to specific audio content. For example, if someone started watching a program on their iPhone while riding the bus, and then switched over to their TV once they got home, they would only be counted as viewing that program once.

The estimated number of persons in a particular weighting category and geography. These are set at the beginning of every broadcast year for several individual and household characteristics that influence media usage.

Ads that are delivered before, during, or after video content (digital or linear).

Numeris’ video audience measurement solution that combines panel and digital measurement data to provide a cross-platform view of video audiences across linear television and digital video viewing.

Numeris’ measurement of video audiences across linear television and digital video platforms using panel-based and hybrid measurement methodologies.

Refers to a video streaming service where people can select and view video content when they choose, rather than having to watch scheduled broadcasts. VOD systems typically stream through set-top boxes, computers, tablets and smart phones. See AVOD, BDU VOD, BVOD, SVOD and TVOD for different types of VOD services.

A type of media streaming in which the data from a video file is continuously delivered via the Internet to a user. It allows a video to be viewed online without being downloaded onto a computer or device.

See Ad Viewability

The allocation of viewing measured at the device level to individual users of that device. In the case of multi-user devices, or devices used for simultaneous viewing, attribution is modelled using a claimed usage survey data and statistical models.

In sample-based measurement, weights are what respondent consumption data are multiplied by to achieve estimates of the total population’s consumption. Weights take into account the degree of alignment of various factors (variables) between respondents and Universe Estimates.