As a leading research and audience data company, Numeris brings clarity and understanding of audio and video behaviours to an evolving cross-platform, cross-media landscape.
Numeris, together with its subsidiary NLogic, is the critical foundation for the planning & monetization of media in an evolving cross-platform, cross-media landscape.
Fully compliant with Canadian privacy and data protection laws, Numeris uses sophisticated data tracking and measurement technologies holistically measuring linear and digital consumption. As a not-for-profit Joint Industry Committee (JIC), and by and for the Canadian media industry, Numeris – with the support of its software subsidiary NLogic, leads the development and delivery of transparent, standardized audience data solutions. The company informs and feeds media trading platforms and data integration systems to answer local needs while being aligned with global data and measurement standards.
Numeris audience measurement solutions and data:
All listening, all viewing, all platforms
Today’s audiences are constantly evolving in how, where and when they consume media. Understanding one’s true use and movement between all media, platforms and devices can be extremely challenging in a highly fragmented media ecosystem.
With its cross-platform, cross-media measurement solutions, Numeris offers its clients a clearer understanding of the Canadian consumer media journey.
Focused on delivering audience measurement solutions and data that meet the needs of the Canadian advertising industry and aligned with global standards, Numeris continues to expand the Breadth and Depth in measurement. Breadth captures all behaviours and all platforms and Depth provides more granularity and metrics stability.
Numeris brings world-class enhanced audience measurement to Canada, partnering with the best and participating in different global measurement initiatives.
Already capturing linear television and radio consumption and at the core of cross-media, cross-platform measurement, our single source meter panel will capture, on a National balanced and representative basis, audio and video, linear and digital consumption.
Designed by and for the Canadian media industry, our solutions benefit from the integration of large data sources for increased granularity and metrics stability, aligned to global standards.
Scalable and built to accommodate the integration of big data. Numeris’ cross-platform, cross-media data and solutions bring a true picture of the evolving audio and video landscape in Canada, allowing its customers to better inform their media decisions and advertising investments.
Numeris’ Panel is comprised of real people randomly selected who represent the Canadian population and who share their everyday audio and video consumption contributing towards the delivery of holistic and representative audience behaviours. Collected passively by a self-managed portable meter and a central meter, these media consumption informations are used by our clients to accurately understand audiences and inform advertising decisions. At the foundation of what we do and pivotal to the accuracy and integrity of our data, our Panel is regularly refreshed and carefully managed and is the driving force behind our cross-platform, cross-media solutions.
NLogic audience data solutions: Turning data into action
As Canada’s leading provider of audience analytic tools, NLogic helps its clients bring data to life.
They are a wholly owned subsidiary of Numeris, offering a range of products and services to help businesses make informed decisions about their advertising strategies. From powerful insight-driven research tools to cloud-based, easy-to-use campaign management applications, to an industry-first API offering custom data and system integration services, NLogic has what you need.
By leveraging unique data and technology, they assist clients in understanding their target audiences, optimizing advertising campaigns, and maximizing the effectiveness of their media investments. Their expertise lies in helping clients navigate the evolving media landscape in Canada through data-driven insights and solutions.